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Process

The Loop. Five steps.

The same five steps on every project. No surprises, no guesswork about what happens next.

01
Project Brief

Everything starts with a written brief. You tell us the goal, the audience, the constraints, and what success looks like. We ask what we need to ask and nothing else.

02
Strategy Review

One focused session to confirm the direction before any design starts. We review the brief, align on approach, and lock the deliverables list.

03
Design Sprint

We design in a focused sprint rather than a rolling open-ended process. You see a complete first direction, not half-finished concepts.

04
Revisions

Defined revision rounds based on your package. Feedback on specific elements, not general impressions. We move through this efficiently.

05
Handoff

Complete Figma delivery with all assets, component libraries, developer documentation, and a handoff session if needed. Nothing gets lost at the end.

Typical timelines
Website Design (Starter)2-3 weeks
Full Website (Professional)4-7 weeks
Web App / Enterprise8-12 weeks
Landing Page only3-5 days
Website Redesign3-5 weeks
Design System6-10 weeks
What to bring
A rough project brief
Examples of sites you like and dislike
Hard deadline if you have one
Budget range
Names of everyone who will give feedback
Start a project

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