Most redesign requests are actually a solution in search of a diagnosis. The client knows something is wrong, often because traffic is high but leads are low, or because the site looks dated compared to competitors. But the visual layer is usually not the root cause.
We start redesign projects with a structured audit of the existing site. Navigation structure, page hierarchy, content density, call to action placement, mobile experience, and load performance. The audit findings inform what we actually need to redesign, versus what can stay.
Sometimes the answer is a full rebuild. Sometimes it is rebuilding two key pages and rewriting the navigation. Knowing the difference upfront saves budget and time. We tell you honestly which situation you are in before a design sprint starts.
Redesign projects move faster than greenfield builds because the content and structure decisions have a reference point. The first direction is more constrained and more targeted. Most redesign projects complete in 3-5 weeks.
What is included
Delivery: Delivered via Figma with audit report, comparison documentation, and developer handoff. Most redesigns: 3-5 weeks from audit completion.
From this service
Redesigned ordering flow lifted online revenue 67% in the first quarter. Mobile checkout abandonment dropped by half.
Audit identified two broken conversion paths. Fixing both increased RFQ submissions 44% without rebuilding the full site.
Common questions
Existing content is the starting point. We may recommend restructuring, cutting, or expanding sections based on the audit findings.
Not always. Sometimes redesigning 2-3 key pages is the right move. The audit tells us which approach makes sense.
Brand refresh is a separate add-on. We can scope both the brand update and the redesign together if needed.